What to Buy in Salzburg: 17 Ideas of Souvenirs and Gifts

Salzburg is an ancient city in western Austria, surrounded by the Eastern Alps. The river Salzach divides it into two parts: the old town on the left bank, with its medieval buildings, and the new town on the right bank, built in the 19th century.

This intimate city attracts visitors worldwide:

• Classical music lovers visit Mozart's house museum.
• Cross-country skiers come in winter.
• Shoppers come all year round to buy stylish clothes and jewellery.

What can you bring back from Salzburg as a gift for your family and friends? What can you buy for yourself as a souvenir of a trip to this fairytale city? In this article, Kidpassage lists 17 different mementoes to suit all tastes and budgets, so you don't have to waste time looking for information.

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Salzburg is an unusual city in Austria. It is the perfect mix of historical sites and modern shopping centres, attracting more and more tourists yearly. But what can you take home from Salzburg other than clothes and shoes from the world's leading designers?

• Family Holidays: Salzburg
• What to see in Salzburg

1. Mozart souvenirs

Salzburg is the birthplace of the great Wolfgang Amadeus Mozart. Their stories are forever linked. Today, the locals actively use and popularise the famous composer's name. The city is often referred to in travel guides as Mozart's City.

The most common things tourists take home from Salzburg are CDs and records of his concerts, photos taken at the composer's memorial and house museum, and all sorts of souvenirs with Mozart's portrait on them: T-shirts, mugs, magnets, bags, notepads and other merchandise.

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2. Porcelain

The Augarten porcelain factory is located on one of Salzburg's main streets. As the name suggests, it sells Austria's most famous porcelain brand, Augarten.

The company has a history stretching back some 300 years, and the porcelain itself is known to the Austrians as white gold.

Austrian presidents and high-ranking officials use it. It is presented to all state guests visiting the country and is branded only in Vienna and Salzburg.

• The best hotels in Salzburg for families with kids

3. Reproductions of Gustav Klimt paintings

Gustav Klimt is almost the most famous Austrian artist. His main subject was the female body, and one of his most famous paintings is The Kiss. Its reproductions are often found on the various souvenirs tourists bring back from Salzburg: jewellery boxes, T-shirts, mugs, magnets, key rings and more.

4. Clothing and shoes

Salzburg is a shopaholic's paradise. There are hundreds of shops, showrooms, designer boutiques, outlets and shopping centres selling Austrian and internationally renowned clothing and footwear brands. You can find women's, men's and children's clothing and a wide range of footwear, from classic and casual to sports and ski shoes. In addition, local shops are constantly running promotions and sales.

Salzburg's most popular shopping street is Getreidegasse, the most famous outlet is Designer Outlet Salzburg, and shopping centres include Forum 1, ZiB, Schmuckpassage and Europark.

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What can you take home from Salzburg, apart from a T-shirt with a portrait of Mozart and a mug with a reproduction of Klimt's The Kiss? A classic is a classic, but original gifts are also in demand in the city. The city is home to brand shops from every Austrian manufacturer, including Swarovski and leading watch brands.

5. Swarovski Products

The Swarovski Shop, the Swarovski Boutique and the numerous boutiques with the Swarovski sign in Salzburg's shopping centres are not just shops. They are more like art exhibitions. You can stare at the goods for hours and be dazzled from the first second, but choosing from the range is a real challenge because you cannot afford to stop one purchase after the other — our conclusion: The Swarovski shops are ideal for those looking for a gift for the women.

6. Gifts for men

Buying souvenirs for men can be a hassle, but not in Salzburg. If you're looking for an inexpensive gift, buy a beer stein, apricot schnapps or a Tyrolean hat. Stylish watches by Hublot, Omega, Rado and Longines are expensive. Still, with such an accessory, any man will be transformed before your very eyes.

7. A souvenir from a flea market

Next to the Toy Museum is one of the city's largest flea markets, known far beyond the city's borders. Local handicrafts, authentic decorative objects, stylish interior decorations, antique clocks, jewellery and other goods are available at this market.

8. Works of modern art

Atelier Thomas Selinger is the private gallery of a well-known local artist. Small in size, it's more like a souvenir boutique. In a friendly, warm atmosphere, you can choose your favourite pieces or meet the artist himself if you're lucky. There is a touch of humour in the master's work, and you cannot help but smile when you see it. Are you intrigued? Be sure to visit this gallery because this kind of souvenir is only available in Salzburg.

Salzburg is a fabulous city. It's a beautiful place to visit with children, especially in December when Christmas markets are in the city. What to bring my child from Salzburg? What gifts can convey the spirit of the town?

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9. Cow bells

If you want to talk about the culture and history of Salzburg, bring your child a bell. Shepherds hang bells around the necks of their cows, and on Christmas Eve they can be seen in the hands and on the clothes of participants in the Krampus procession. Small decorative metal and porcelain bells are sold in the city's gift shops, often decorated with national ornaments or images of important local landmarks.

10. Model trains

The headquarters of the renowned Austrian toy train manufacturer ROCO is located in Bergheim, near Salzburg. ROCO products are of the highest quality and bear a remarkable resemblance to real trains. Many models are equipped with smoke generators and sound simulators. These souvenirs from Salzburg are sure to appeal to your little ones, whatever their age.

11. A souvenir from the Natural History Museum

The Naturmuseum in Salzburg is one of the most fascinating places in the city. It was founded in 1924 and had 80 exhibition rooms showing nature at its most engaging. The museum has a large souvenir shop where every child can choose a memorable gift — various themed and educational toys, books, puzzles and fun-themed accessories.

12. Christmas tree decorations and Christmas gifts

In the heart of the old town is a truly magic shop — Christmas in Salzburg. It's a realm of joy and magic, with all the items dedicated to the brightest of holidays, Christmas. The shop is open all year round and always sells Christmas decorations and various Christmas souvenirs. The shop has several floors, and many of the decorations are handmade.

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There are a few products that are worth buying in Salzburg. First and foremost, beer — it is no coincidence that the city is known as the beer capital of Austria. But what else can you buy in Salzburg for the gourmet in your life? Here are a few suggestions.

13. Beer

Beer is available in many places, and you won't regret your choice — the people of Salzburg know how to brew a popular drink. In Salzburg, at Mirabellplatz 7, you will find a unique Bottle Shop. It's a fascinating place with various craft beers from different countries. But it's not the only one in the city.

14. Liqueurs

One of the most popular spirits in Salzburg is Mozart Liqueur. It is produced in the composer's home town at the Mozart Distillery. Only natural ingredients are used in the production process: chocolate, cream and cocoa distillate with a delicate, fruity flavour. Other flavour liqueurs are available in Salzburg's shops in the original violin-shaped bottles.

15. Chocolate

One of Austria's oldest chocolate factories, Salzburger Schokoladenmacher, is near Salzburg in Gredig. It was founded in 1897 by Paul Fürst, the inventor of the famous Mozartkugel chocolates. Today, the factory produces sweet marzipan balls and excellent Austrian chocolate with various fillings: marzipan, hazelnut, hazelnut and nougat. There's also a branded shop where you can buy all these sweets in special packaging for easy transport.

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16. Mozartkugeln Balls

What is an essential part of a visit to Salzburg? There is only one answer to this question: without tasting and buying the world-famous 'Mozartkugel', the most famous sweet from Austria. You can buy these sweets in several places: in the city's supermarkets, in souvenir shops and in Furst's signature cafés, where they are handmade. But be warned: they will cost more in branded patisseries. That's the price you pay for exclusivity and craftsmanship.

How can you tell the difference between factory-made and handmade confectionery sweets? The factory-made Mozartkugeln are wrapped in a red and gold wrapper. At the same time, the original candies are sold in silver foil with a blue design.

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17. Elderflower syrup

Austrians, including Salzburgers, love elderflower syrup. It has an extraordinary aroma and an incomparable taste. Buy it in Salzburg and dilute it 1:1 with mineral water or champagne at home for a refreshing drink.

Salzburg is one of the few cities in the world that you can fall in love with just by reading the description! Kidpassage tells you all about this fascinating Austrian city and its sights.

Hundreds of shops and malls beckon with colourful signs, and the products on their shelves are always stylish, fashionable, modern, tasty and often exclusive. Are you ready for the experience? Then Salzburg awaits!

We're sure you'll want to spend your next holiday here.